Web analytics has become a phenomenon in the business world, attracting large and small companies to look into the online metrics of their business. Google for example has created a web analytics service called "Google Analytics". This free service (with a google account) gives businesses the ability to track and report qualitative dimensions and quantitative metrics easily. While there is a great deal of information generated from Google Analytics, it is exceptionally important to find what information is most useful for your business. Below, I will select and explain 5 web metrics in no specific order that I feel are essential to monitor for Lucky 7 Grocery & Deli. These web metric can then be paired with dimensions to uncover further elaborated insights regarding the performance of our business. 1. Page views: Measure the total number of page views on our website* and facebook page
2. Users: Measures unique visitors to our website and facebook page 3. Entrances: Measures entrance points (et. homepage, facebook, advertisement, etc) that users enter our website and facebook page through 4. Bounce rate: Assess the percentage of sessions that users leave our website without taking any additional action. While this is hard to measure for Lucky 7 due to call in/walk in orders only, it is important to include bounce rates as a metric for the business. 5. Average time on Page: Estimates the amount of time users spend on our website and facebook page. *Website is included for educational purposes only at the moment. We are working on making a website for consumers to use.
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Lucky 7 Grocery and Deli has been in business for 30 years serving Lyncourt and the greater Syracuse area. Over the years, the business has developed into more of a take out restaurant rather than a convenient store. As a family, our main goal is to keep our customers happy with our business. In order to see if our business is meeting these expectations, we need to understand customer feedback. Below, various forms of digital marketing are ranked in the order of importance to Lucky 7 Grocery and Deli. Social Media Marketing Rank 1 Our business runs off of our daily menu posts on Facebook. By posting our menu there daily, we have increased our customer base by over 200%. The power of social media has allowed us to grow in astronomical ways, so it is very important we maintain present on Facebook and potentially other platforms to continue increasing our brand awareness. Network Targeting plays a huge part in gaining new customers. For example, if an individual sees that 45 of their mutual friends are liking a specific page, chances are they are they have the same interests and that individual is going to hit the like button and begin following the page. Mobile Marketing Rank 2 Majority of our current customers whether new or old found us through mobile marketing. This is a requirement for our business rather than an option. We are able to reach customers directly through their mobile devices and they are able to reach us. This not only benefits our business, but it also benefits our consumer base allowing them to find our menu on Facebook instead of making a trip in to find it. Mobile marketing also enables us to attract new consumers and employees in the area that are looking for what we offer. Ensuring that our menu is posted on time daily and that it is easily locatable are two main factors in maintaining our mobile marketing success. Search Engine Optimization Rank 3
Having been in the industry for 30 years, Lucky 7 has been able to build its reputation of quality products and online content. When users type "lucky 7 deli" chances are our facebook page will be the first of the 3 options depending on the location of the user. While there are other businesses with similar names near us, it is important for us to decipher our business from theirs. A stronger SEO ensures that customers are able to find the Lucky 7 that they are looking for. |
Shereena FarhoudMy family owns and operates Lucky 7 Grocery and Deli, a convenient store in Syracuse, NY. Our business runs as a take out restaurant serving homemade hot meals and deli items. We also sell domestic and imported beer, craft beers, lottery and snacks. This website will show what goes into marketing for a small business that attracts customers through word of mouth and social media marketing. Archives |